The Need of Innovation Strategy and Its Practical Implementation at Corning

Keywords: innovation strategy, production innovation, process innovation, Corning

Abstract: Having an innovation strategy for a company is crucial for its competitiveness. The basic characteristics of innovation strategy in processes and in products are shown. Important aspects regarding innovation in the production strategy are discussed in detail, such as mass customization or personalization, the quality approach, and inventory issues caused by different production strategies. Types of innovations as shown with the help of real-world cases. The case of Corning glassmaker company is discussed in detail. Corning is a good example where production strategy, quality, and mass customization are used in accordance with innovation strategy in long term.