INNOVATION IN INTERNATIONAL BUSINESS TEACHING PEDAGOGY: FINDING CULTURAL SIMILARITY AND DIFFERENCES THROUGH STUDENT GROUP RESEARCH

In international business courses, it is essential that students understand factors that influence culture. However, international HRM textbooks focus content areas of HRM, and textbooks on culture, rely on status quo of cultural dimensions. The purpose of this paper is to examine, how undergraduate students understand the factors that affect culture in different countries and regions.Content analysis of student research papers, reveal, how different aspects on international HRM come alive through students’ narration of cultural factors. Further analysis shows how framing of the project from a broad international HRM perspective to a focused cultural perspective, enhance achievement of learning objectives.