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EAM International 2017

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Efficacy of Managing Strategically in Globalized Environment: Perspectives from Two Conceptual Lenses

Track: Policy and Strategy

Keywords: Strategic Choice, Transaction Cost Economics, Resource-Based View, Globalization

Globalization has become one of the most dominant forces in contemporary times. In the social sciences, the efficacy of models developed prior to this postmodern globalization era has not been explored sufficiently to date. This paper addresses how firms can integrate globalization dynamics into all levels of strategic management to maintain a successful competitive position in the global marketplace. It does so by critiquing the classic strategic models offered by Ansoff (1965) and Hofer and Schendel (1978) through the lenses of the RBV and TCE. It then concludes by offering some evaluative perspectives about these two conceptual lenses.


Mzamo Mangaliso
University of Massachusetts-Amherst
United States


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