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EAM International 2017

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The role of Social Media in Recruitment: The case of India and China

Track: HR

Keywords: e-recruitment, India, China

This study examines recruitment trends via social media in two leading nations, India and China. These nations have experienced a phenomenal growth in trade over the last decade. Multinationals from various regions have enhanced their presences in these countries. This has created an increased need for talent at various levels in organizations. Organizations in these economies have resorted to various channels of recruitment to meet this amplified demand of talent. This paper uses the theoretical frameworks of the TAM (technology acceptance model) and national cultures to understand applicants’ and organizations’ intention to adopt social media for recruitment.


Pramila Rao
Marymount University
United States

Michelle Liu
Marymount University
United States


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