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Cress Photography: An Entrepreneur's Real-Life Roller Coaster Ride

Track: Entrepreneurship

Keywords: entrepreneurship; new venture; career goals

This case describes the trials and tribulations as well as the joys and triumphs of Aaron Cress, a young entrepreneur in Charlotte, North Carolina, as he struggles to establish his photography business and reach his goal of becoming a photographer for National Geographic. The case describes the decisions that Aaron has made along the way and the major choices he has made in his life to self-fund his new venture. The case provides a springboard for readers to think about the actions Aaron should take from the point of earning his undergraduate degree as he moves forward toward his goals.


Karen Ford-Eickhoff
University of North Carolina Charlotte
United States

Aaron Cress
Cress Photography
United States


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