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PRME AND THE SUSTAINABILITY IMPERATIVE: HAVING AN EARLY IMPACT, STARTING WITH FRESHMEN

Track: MED

Keywords: PRME, Sustainability, Management Education

The call for transformative change in business education is codified in the six principles for responsible management education (PRME). Starting early, with entering freshmen, provides the best opportunity to initiate an effective trajectory for developing the capacity for responsible leadership. The studies in this paper provide reasonable baselines for freshmen entering Business programs and the instrument used seems to have face validity because key items load on meaningful factors that are interpretable. There is preliminary evidence that targeted pedagogical treatment does make a difference and that the specific pedagogical intervention used did enhance students’ knowledge and sensitivity about CSR concepts.

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