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Social Business: A viable business model?

Track: Social Issues

Keywords: Social business; corporate social responsibility; business models

CSR has almost become a requirement for businesses, yet the inherent conflict between the social and economic objectives has not been resolved. In recent years, Social Business and Bottom of the Pyramid have emerged as alternative models for businesses to deal with expectations that business must engage with societal issues that are a part of CSR. In this paper, we compare the alternative models to examine their viability and the critical assumptions on which each one rests. While no model provides a full resolution of the underlying concerns, each one exists within the larger space of corporate governance.

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