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EAM International 2017

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Managerial Capabilities, Marketing Capabilities, Business Strategy, and Firm Performance in Family and Non-Family Businesses in a sub-Saharan African Economy

Track: Entrepreneurship

Keywords: managerial capabilities; marketing capabilities; firm performance; micro and small family businesses; business strategy; sub-Saharan Africa

This study examines how the impact of the interactions between organizational capabilities (managerial and marketing) and business strategy on performance differs between micro and small family and non-family businesses. We use data from 207 family business and 293 non-family businesses from Ghana, and a hierarchical linear regression analysis to tests our hypotheses. The findings indicate that while family businesses benefit more by leveraging managerial capabilities in pursuing the cost leadership strategy, non-family businesses benefit more by leveraging marketing capabilities in implementing the differentiation strategy. Implications are presented.


Moses Acquaah
University of North Carolina at Greensboro, Greensboro, USA
United States

Ahmed Agyapong
Kwame Nkrumah University of Science and Technology, Kumasi, Ghana


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