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Team performance and perceived proximity in global environments: Contrasting the effects of verbal and written synchronous media
Despite geographical distance and diversity in English language proficiency, perceiving proximity to other members is vital for team performance of global virtual team performances. Using a sample of 45 global MBA student teams, our model examines how media choice and language-based differences are related to perceived proximity and performance in these teams. Our findings suggest that for team members who are similar in their language proficiency, higher perceived proximity and team performance depends on increased use of verbal synchronous media. However, for teams with greater diversity in language proficiency, written synchronous media is better.