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Eastern Academy of Management International 2019 Conference

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Teaching intercultural communication in Undergraduate Business and Management studies: theoretical considerations and practical approaches

The purpose of this paper is to present specific strategies to improve students’ intercultural competencies relevant to international business and management with a special emphasis on the tourism industry. These strategies have been developed in the context of the evaluation requirements of a course on intercultural communication currently taught at the Dubrovnik campus of RIT Croatia. Assignments have been designed not only to teach about topics related to intercultural communication, but also to provide opportunities to practice appropriate skills as well as to develop the awareness and attitudes necessary for that type of communication.

Zrinka Friganović Sain
RIT Croatia
Croatia

Francis Brassard
RIT Croatia
Croatia

 


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