PARADOXICAL FRAMING FOR BUSINESS EDUCATION:MAKING THE CASE FOR THE RAW CASE METHOD OF LEARNING

Keywords: cognitive framing, experiential learning, raw case

Abstract: Unlike traditional case studies, a raw case is an open, real-time information space through which students may wander. It incorporates conditions that resemble the increasingly volatile, uncertain, complex and ambiguous (VUCA) business world in the changing political, economic, social, environmental and technological landscape, under which solutions are frequently developed without the necessity of diminishing a complex problem into a set of well-defined business issues. In this article, we connect the raw case method of learning with the literature on the need for paradoxical framing for business education, and argue for adoption across business schools.