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Eastern Academy of Management International 2019 Conference

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Storytelling through Statistics

Lisa Lambert
Oklahoma State University  |  United States
lisa.schurer.lambert@okstate.edu


Keywords: research methods, publishing


Abstract: A great deal of attention is typically devoted to the verbal story of a manuscript but authors often neglect to craft the statistical story in their Methods & Results sections. I identify four principles for writing effective Methods & Results and illustrate each principle with both violations and with positive examples of adherence to the principles. If you follow these four principles, your statistical story will improve which will increase the likelihood you will publish your story, enter your chosen academic conversation, and contribute your bit to the body of knowledge.

 


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