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Eastern Academy of Management International 2019 Conference

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The Role of Sensemaking & Organizational Identification in Employee Engagement for Sustainability

This exploratory study examines how sensemaking and organizational identification occur inside an organization and how they can affect how employee engagement takes place. Qualitative data suggest the effect of organizational identification on support for sustainability actions and, conversely, how sustainability actions may in turn affect organizational identification. The findings from interviews of a sample of 8 companies reveal many different goals, challenges, and qualitatively different means of seeking sustainability. Analysis points toward the dynamics of cognitive and emotional processing, suggesting implications for practitioners and further research.

Kent Fairfield
Fairleigh Dickinson University
United States


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